The core purpose of design is to fulfill the gap in understanding & awareness between the viewer and the product.

She loves designing as it allows her to make the design capable of fulfilling its purpose—which might be anything from spreading a message to creating an impression.

She believes that adopting new technologies makes the design stronger. She is always finding ways to engage with the latest technologies as the designing system is rapidly evolving which excites her to engage with powerful technologies & work together to achieve the best possible results.